1664, a premium beer produced by Carlsberg Singapore, has partnered with the urban fashion label CLOT to launch a new collection blending French elegance with Eastern influences, Marketech APAC reported.
1664 and CLOT are unveiling this exclusive fashion line at a limited-time pop-up at Plaza Singapura, open from 17 to 27 April 2025.
The 1664 x CLOT Textile Co. pop-up is styled like a traditional fabric shop, paying homage to Singapore’s rich textile heritage. Visitors can shop for limited-edition items, including caps, tote bags, ceramic tumblers, and T-shirts.
Tucked behind the store is a bar where guests can pour their own beers and create digital avatars. Visitors can also take home a 1664 pouch, a fabric coaster, and Bounceback cards worth USD 50.
Customers can enter a raffle to win flight tickets to Paris, the birthplace of 1664, by submitting receipts from their 1664 purchases.
‘1664 has always drawn inspiration from fashion, art, and design, so we’re thrilled to partner with CLOT, a brand that has consistently been at the forefront of creativity, blending elements of Eastern culture with urban fashion’, said Fang Qing Yao, Marketing Director at Carlsberg Singapore.
‘More than just a collaboration, we’ll also be celebrating the partnership with an event here in Singapore. This pop-up showcases what happens when two brands with a shared passion for flair and style come together’, he added.
Carlsberg Singapore, established in 1985 and rebranded in 2001, is a leading alcoholic beverage provider. Its portfolio includes top sellers like Carlsberg Danish Pilsner, 1664 Blanc, Somersby ciders, and Carlsberg Smooth Draught. The company has also been recognised for its sustainability efforts, including receiving the Singapore Packaging Award.
CLOT is a Hong Kong–based streetwear and lifestyle brand founded in 2003 by Edison Chen and Kevin Poon. It bridges Eastern and Western cultures through design and has collaborated with global names like Nike, Adidas, and Coca-Cola. In 2004, the founders launched JUICE, a retail space showcasing curated streetwear and accessories that reflect CLOT’s cross-cultural vision.
