Fashion brand Beyoung has joined forces with e-commerce giant Noon.com to launch its presence in the Middle Eastern market, The Economic Times reported.
Noon will support Beyoung’s entry into key markets, including the UAE, Saudi Arabia, and Egypt, as part of the brand’s ambitious plan to open 300 stores globally within three years. Earlier this year, Beyoung outlined its strategy to expand across the GCC and MENA regions, positioning itself as a gateway to broader international markets.
Shivam Soni, CEO and founder of Beyoung, commented: ‘We are thrilled to introduce Beyoung to the Middle East to cater everyday fashion needs. We ardently believe that the UAE has a large, untapped market of consumers who require value for money and premium fashion, and we’re excited to connect with them.
‘This paves the way for us to reach the global mass market, including the untapped Tier II, III, and IV cities. Ultimately, our goal is to make everyday fashion accessible to everyone, everywhere.’
Founded in 2018 in Udaipur, Rajasthan, Beyoung is a direct-to-consumer (D2C) fashion brand that has achieved a Gross Merchandise Value (GMV) of ₹200 crore. The company aims to reach a GMV of ₹650 crore within the next three years.
Beyoung has expanded its physical presence by opening stores in cities such as Udaipur, Bhilwara, Kota, and Lucknow. This strategic move aligns with the rapid growth of India’s D2C market, which is projected to reach $100 billion by 2025, fueled by approximately 200 million digital shoppers nationwide.
Noon.com, established in 2017, is a leading e-commerce platform in the Middle East, offering a wide range of products across various categories. It serves customers in Saudi Arabia, the United Arab Emirates, and Egypt, delivering items such as electronics, fashion, home goods, and more. Beyond its marketplace, Noon has developed an ecosystem of services aimed at empowering and inspiring a diverse generation of digital-first consumers and businesses.
The Middle Eastern fashion retail market, valued at $89 billion, is undergoing rapid growth and transformation, driven by economic expansion, urbanisation, and shifting consumer preferences. With a projected annual growth rate of 7%, Saudi Arabia and the UAE lead the region, with Saudi Arabia alone representing over 40% of the GCC’s fashion and luxury market.