The sports data and technology company Genius Sports Limited has been selected as the exclusive provider of semi-automated officiating technology for the Premier League, SBC News reported.
Under the agreement, Genius Sports will aim to enhance decision-making in the league, focusing on improving the experience for fans, players, and officials.
Genius Sports will power the technology with its proprietary AI and data platform, GeniusIQ. This system is designed with a focus on speed and precision to reduce game interruptions and ensure accuracy. The computer vision technology will be installed in every Premier League stadium.
Mark Locke, CEO of Genius Sports, said: ‘I am thrilled that Genius Sports is now the Premier League’s semi-automated officiating supplier. This is a seismic moment for our business, as we bring our unique AI and data platform GeniusIQ to the world’s most watched league.
‘This partnership builds on our track record of delivering game-changing technology for the world’s biggest leagues.’
Tony Scholes, the Premier League’s Chief Football Officer, added: ‘We are confident that by using the newest and most accurate technology available we will see the time taken for offside decisions reduced significantly alongside a consistent application of the offside lines.
‘The experience for all participants including supporters will also be enhanced through quicker communication and clearer imagery around offside decisions.’
Founded in 2016, Genius Sports is a sports data and technology company that provides data management, video streaming, and integrity services to sports leagues, bookmakers, and media companies worldwide. Genius Sports’ betting partners include more than 300 sportsbook brands, including FanDuel, Skybet, and Bet365. The company supplies sportsbooks with live data, odds, and streams from over 240,000 live sports events annually.
Genius Sports is the Premier League’s long-standing optical tracking partner, providing AI-powered data and services to all 20 teams. In collaboration with Premier League Productions, Genius Sports also fuels the Premier League Data Zone, a broadcast mode that features live tracking insights and statistics.
