Khetika, a health-food brand, has secured $18 million in a funding round led by the Narotam Sekhsaria Family Office and Anicut Capital, with continued support from existing investors, The Economic Times reported.
According to Prithwi Singh, co-founder and CEO of Khetika, the funding comprises 70% primary capital and 30% secondary capital. The investment will drive initiatives such as brand development, market expansion, new product launches, and the setup of additional manufacturing infrastructure.
‘We’re planning to scale globally, with a focus on Europe, the Middle East, and the US,’ said Singh. ‘Demand for Indian food products is rising internationally, but quality expectations are also higher. We’re confident in our ability to meet those standards.’
Founded in 2017, Khetika has carved a niche in the staples and clean-label food segment. Its product lineup includes batters, spices, millet-based staples, makhana, and dry fruits, all preservative-free and processed using traditional stone-ground techniques.
The company claims to source directly from farmers in 14 Indian states, including Rajasthan, Gujarat, Punjab, and Andhra Pradesh, and currently operates four manufacturing plants nationwide.
Khetika’s products are available through various e-commerce channels – including quick commerce services for rapid delivery – via its proprietary B2B supply chain, SuperZop. Singh noted that quick commerce now accounts for 25% of sales, although traditional retail still drives most of its revenue.
Riding on growing consumer demand for healthy, transparent food options in India, Khetika reported revenues of ₹247 crore (USD 29.64 million) in FY 2024–2025, up from ₹160 crore (USD 19.10 million) the previous year. In addition, the company now aims to achieve ₹2,000 crore (USD 238.75 million) in turnover within three years.
Adithya Bharadwaj, Principal at Anicut Capital, said that there is a clear shift in Indian households towards clean-label, nutrition-first foods.
