MindgruveMacarta, a global performance marketing and retail media company, has partnered with Outlandish Digital, the top U.S. TikTok Shop agency, to advance social commerce in Mexico, as stated in its press-release.
This partnership positions MindgruveMacarta as the first agency in Mexico to provide end-to-end TikTok Shop management, allowing brands to leverage the rapidly expanding social commerce and live shopping market in Latin America.
This partnership combines MindgruveMacarta’s deep eCommerce expertise and strong presence in Latin America with Outlandish’s proven success in TikTok Shop management. With offices in Mexico City and São Paulo, MindgruveMacarta offers brands a strategic edge in the region’s expanding social commerce market.
Outlandish, the leading TikTok Shop Partner in the U.S., enhances the collaboration with its end-to-end brand solutions, from shop management to live shopping production, while its CreatorSamples platform accelerates growth through affiliate campaigns and product optimisation.
‘Breaking into new markets requires expertise across multiple disciplines, and our partnership with MindgruveMacarta ensures that brands can navigate this expansion seamlessly,’ said William August, Founder and CEO of Outlandish.
‘TikTok Shop is revolutionising the way brands engage with consumers, and Latin America is on the verge of becoming a major player in social commerce,’ added Carlos Corona, Vice President of LATAM and EMEA at MindgruveMacarta.
Live shopping is an interactive e-commerce experience where brands sell products via live-streamed videos, allowing viewers to watch demos, ask questions, and purchase instantly. Often featuring influencers or brand representatives, it blends entertainment with shopping and thrives on social media platforms.
Founded in 2001 in California, MindgruveMacarta is a global performance marketing, retail media, and data-tech company specialising in digital transformation, eCommerce, and marketplace growth. Operating in the U.S., Mexico, Brazil, and Spain, it serves major brands like Procter & Gamble, Petco, Sony, and The North Face.
Founded in 2022 in Los Angeles, Outlandish Digital specialises in video production, livestreaming, and marketing to enhance brand presence on TikTok Shop. The agency helps businesses and creators optimise products, manage partnerships, and produce live events to drive engagement and sales.
