MINISO celebrated the grand opening of its largest global flagship store at Central Park Mall in Jakarta, Indonesia, setting a new global single-day sales record of RMB 1.18 million (over USD 166,000), The Financial Times reported.
Covering approximately 3,000 square meters, this flagship store is a retail wonderland modelled after a ‘Dream Castle Amusement Park.’ With eight product categories and three themed IP zones, it delivers a unique shopping experience that blends entertainment with retail.
As a key element of MINISO’s global brand strategy, the Jakarta Central Park flagship store showcases the innovative ‘Super IP + Super Store’ concept, combining world-renowned intellectual properties (IPs) with a cutting-edge retail environment to deliver a distinctive and engaging shopping experience.
‘Since opening our first international store (outside Mainland China) in 2015, MINISO has steadfastly pursued our global expansion strategy, now operating over 6,800 stores across five continents and bringing our innovative and appealing products to every corner of the globe,’ said Jack Ye, CEO of MINISO.
‘Looking ahead, we will continue to focus on key markets like Indonesia and the United States, enhancing our global presence through our Super Store strategy and strategic IP partnerships. Over the next five years, MINISO aims to open 900 to 1,100 new stores annually, with our goal of becoming a world-leading IP design retail group,’ he added.
MINISO Group is a global lifestyle brand that offers a wide range of products with IP designs. The company mainly connects with consumers through its extensive MINISO store network, providing a relaxing, engaging, and treasure-hunting shopping experience. Since opening its first store in China in 2013, MINISO has grown into a globally recognized retail brand with an expansive network of stores around the world.
Since entering the Indonesian market in 2017, MINISO has quickly expanded to over 300 stores across the country. This rapid growth highlights the vast opportunities in Indonesia, one of Southeast Asia’s largest economies, with a young and dynamic population that perfectly matches MINISO’s product appeal.
With plans to open more stores in Indonesia in the coming years, the new flagship marks a significant milestone in MINISO’s growth strategy, strengthening its foothold in the Indonesian market and paving the way for future success.
