Sep 21

Plastics Weekly: Adidas Partners With India’s Top Cricketer On Sustainable Line

Editorial Staff
Aug 22, 2022

Welcome to the Plastics Weekly, NEO’s regular news monitoring of the plastics industry.

Every week, we publish a roundup of the top developments in plastics and sustainability – from regulatory changes to company news.

This week’s highlights:

  • Adidas has partnered with cricketer Rohit Sharma on a new sustainable apparel line to raise awareness about plastic waste. The German multinational sportswear giant launched a limited Sustainable Apparel Collection that will be available in select stores and Sharma has leveraged his partnership with Adidas India to highlight marne plastic pollution, recently announcing that for every run he scored, Adidas would pick up ten plastic bottles from the beaches in Mumbai. (Business Insider India)
  • Carlsberg Group has become the latest beverage company to announce new recyclability and sustainability goals with an aim to make all its bottles and cans fully recyclable by 2030. The Danish brewing company also plans to ensure that 90% of its used packaging is recycled, and that its use of virgin bottle-based plastics is cut by 50% and replaced with recycled content. In March 2022, Carlsberg Group joined PepsiCo in a time-bound pledge to minimise its reliance on single-use packaging. (Packaging Europe)
  • Experts in Finland have developed a new process that could make plastic production truly circular. VTT Technical Research Centre of Finland claims its breakthrough, currently pending a patent, could convert most of the world’s waste plastics back to usable virgin grade materials an infinite number of times. VTT plans to spin out a new company – Olefy Technologies – where its technology will be able to extract over 70% virgin grade plastics and chemical raw materials components from plastic waste. (Forbes)

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