StackAdapt and Zitcha have announced a global partnership to expand retail media access beyond top-tier enterprises, StackAdapt stated in a press release.
The integration of StackAdapt and Zitcha streamlines retail media advertising, enabling brands to launch, scale, and optimise campaigns seamlessly across North America, Europe, and the Asia–Pacific. The partnership provides retailers and brands with a fully integrated retail media solution designed to simplify implementation and improve campaign efficiency.
By combining their capabilities, StackAdapt and Zitcha remove technical barriers and offer retailers a streamlined system to engage mid-market brands more effectively and with greater returns.
With StackAdapt’s API integration, brands gain access to key insights, inventory, and measurement tools, enabling them to run targeted campaigns across display, video, and connected TV. The platform’s transparent reporting and secure environment enhance return on ad spend, increase retailer revenue, and deliver more personalised customer experiences.
‘We are excited to partner with Zitcha to unlock greater retail media opportunities for brands and retailers worldwide. This partnership allows brands to tap into the full potential of retail media networks, eliminating typical barriers and making it easier for [small and medium-sized businesses] to access the data, measurement, and inventory needed for success’, said Renee Caceres, head of retail media at StackAdapt.
‘Retail media isn’t just the future – it’s the now. By joining forces with StackAdapt, we’re removing the friction that has kept brands from fully embracing it. This integration ensures that every retailer, no matter their size, can unlock new revenue streams, and every brand can deliver smarter, high-performing campaigns’, stated Troy Townsend, CEO and co-founder of Zitcha.
Townsend added that the integration enables brands to plan, activate, and measure retail media campaigns with the efficiency of traditional programmatic advertising. He noted that the partnership helps maximise the impact of advertising dollars across retailer websites, the open web, and in-store sales.
StackAdapt is a programmatic advertising platform founded in 2014 in Toronto, Canada. The company specialises in native, display, video, connected TV, audio, in-game, and digital out-of-home advertising.
Founded in 2022 in Melbourne, Australia, Zitcha is a retail media platform that helps retailers build and optimise digital advertising networks. As the first to integrate StackAdapt’s programmatic capabilities, it enhances targeting andpersonalisation. The partnership is driving Zitcha’s US expansion while reinforcing its presence in the UK, EMEA, and APAC, enabling brands to scale more efficiently.
