High inflation could be a boon for value retailers in Russia as economic drivers accelerate a shift in consumer preferences.
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Russian companies have allowed employees to continue to work remotely, even after the lifting of Covid-19 restrictions, according to a joint study by Deloitte CIS and food retailer X5 Group.
Value retailers have seen already strong demand boosted by the pandemic – especially in price-conscious emerging markets.
Image: Fix Price Discount retailers are thriving as the pandemic driven economic downturn drives customers...