Outdoor recreation products retailer The North Face returns to the Singapore market. The company launched its first concept shop of more than 2,445 square metres in the South Asian megamall VivoCity, InsideRetail reported.
The new shop features The North Face’s three core product lines: Performance, Performance-Inspired and Urban Exploration, as well as Summer and Lightrange collections geared towards Singapore’s hot humid climate.
The Performance and Performance-Inspired lines offer sports equipment and clothing suitable for any type of expedition, be it hiking or mountaineering. The Urban Exploration combines style and functionality. Summer and Lightrange collections include clothes made of breathable and lightweight fabrics with UV protection.
The shop also has a Summit Series corner. Designed for mountaineers, cross-country runners and snow athletes, the collection represents the highest level of innovation and guarantees superior performance for the users, according to the brand.
The North Face withdrew from the Singapore market in 2017. But now the company has been able to relaunch its business thanks to a partnership with UAE-based conglomerate GMG – a global retailer and distributor of leading international and home-grown brands. It operates across the MENA and SEA regions.
To mark the reopening of the company in Singapore and the launch of its new concept store, The North Face will host a series of pop-up activities at VivoCity’s event space from May 17 to 19, 2024.
The North Face is an American outdoor recreation products company specializing in the manufacture of high quality, technologically advanced sportswear, mountain clothing and hiking equipment. The products are designed for professional mountaineers, climbers, hikers, and outdoor enthusiasts. Founded in 1968, the company is now present in different parts of the world.
VivoCity is Singapore’s largest shopping center, located in the HarbourFront precinct of Bukit Merah. It is one of the largest retail and lifestyle destinations in Southeast Asia. The mall is bustling with a variety of brand name stores that offer both luxury and everyday items, ranging from Chanel to Giordano and Watches of Switzerland.
