ZILO, a next-gen fashion-tech platform, is raising $4.5 million in seed funding led by Info Edge Ventures and Chiratae Ventures, CIOL reported.
The fresh capital will support ZILO’s mission to achieve product-market fit and optimise its hybrid supply chain. It will also help strengthen brand partnerships and enable expansion beyond Mumbai into other major Indian cities by year-end.
ZILO is carving out a new category in fashion retail merging the speed of online shopping with the experience of offline retail. Its model targets the growing demand for instant, curated fashion. Customers can browse high-demand, in-season styles from over 30 leading brands including Levi’s, Puma, Jack & Jones. It get them delivered within 60 minutes.
What makes ZILO stand out is its emphasis on flexibility and convenience. Shoppers can instantly return items upon delivery. With its “Scheduled Home Trials” feature, customers can try multiple sizes at home while a style runner waits for up to take back anything that doesn’t fit.
ZILO’s perception taps into India’s growing quick-commerce sector. It jumped from $0.5B in FY22 to $3.3B in FY24. It offers a new fashion experience that’s fast and personalized. Tools like ‘Ask ZILO’ provide real-time style advice, while ‘Style Planner’ helps users build complete outfits even for last-minute events.
Co-founder and CEO Padmakumar Pal, previously with Flipkart and Myntra, said: ‘We built ZILO to restore purpose and clarity to online fashion. Our aim is to cut through the noise and create a space where speed, quality, and curation meet bringing joy back to fashion discovery.’
Bhavik Jhaveri, Co-founder and CIO, added: ‘Today’s fashion-forward consumers buy often, but they’re pressed for time and overwhelmed by options. We are redesigning the shopping journey around convenience, not just scale. Our hybrid format ensures fast fulfilment.’
Launched in Mumbai, ZILO combines local dark stores with exclusive brand outlets to offer hyper-local fulfilment. It stocks only current-season bestsellers and plans to list 250+ brands and 100,000 styles by the upcoming festive season.
